On June 25th I participated in a webinar with the Commercial Real Estate Professionals Network discussing the state of the art of virtual tours and virtual visits for commercial real estate. The event drew professionals from the Bay Area's CRE world, and we discussed a wide range of topics, including 360° photography, 3D photography, and documentation. I am working on some new concepts around my 3D philosophy for documenting a property as part of creating a virtual representation of the space to be used for marketing, as a visual and physical reference, and also as part of the property's digital archive which is something that many properties can benefit from long after the leasing cycle is over. I will be putting these thoughts into a future blog post or article, but it's been an exciting and eye-opening few months working with CRE and documenting their spaces for a variety of purposes. I am looking forward to expanding upon the services that we offer to CRE professionals, and it seems like in the post-COVID-19 world, we are going to need these services more than ever. I appreciated being a part of the panel and was joined by my esteemed colleagues Steven Donaldson of Radiant Brands, Anthony Shell of Avison Young, and Mike Hoppe of Geopogo. I am looking forward to continuing the exploration of this work and how it benefits CRE customers and I will post the YouTube video of the chat as soon as it's ready! -Emily Olman
It started in April this year with a conversation, and turned into a great opportunity for Hopscotch Interactive to make a difference for our local community in the East Bay. When Metro Lighting called us in the middle of shelter-in-place to ask about virtual tours, we realized that there was a great need for local retailers to get visible again to the local community and to showcase how things may have changed in their retail locations since the pandemic. Metro Lighting is a proud member of the West Berkeley Design Loop, as is Hopscotch Interactive customer Sogno Design, and so we thought that possibly creating a promotion that helps the Design Loop Members get fresh media would also help Hopscotch Interactive get the word out about our services for virtual tours, floor plan creation, and other photography media. We are kicking-off our promotion with the West Berkeley Design Loop this week, and will be scheduling Google Street View shoots for the last two weeks of June at a very special promotional price. More to come on this promotion, but we are excited to be using our skills with virtual tours and Google Street View to hopefully make a positive impact for these retail locations.
West Berkeley Design Loop
Metro Lighting Virtual Tour
Metro Lighting May 2020, photography by Hopscotch Interactive