MetaMansions by KEYS is a pioneering project that combines virtual real estate with blockchain technology. Essentially, it allows individuals to purchase and own virtual real estate that can be used for a variety of purposes, such as hosting events, displaying art, or even building virtual businesses. This novel concept not only offers a new way to interact with the digital world, but also presents exciting opportunities for new media and photography.
One of the most significant advantages of MetaMansions is that it provides a blank canvas for creative individuals to express themselves. The virtual real estate can be customized and designed to reflect the owner's unique vision, whether it's a sleek modernist structure or a fantastical realm straight out of a sci-fi movie. The possibilities are endless, and this opens up a whole new world of creative expression for artists, designers, and photographers alike.
Moreover, virtual real estate is not limited by the constraints of the physical world. This means that artists can experiment with designs and structures that are impossible to create in reality, pushing the boundaries of creativity and imagination. Photographers, on the other hand, can capture these virtual worlds in ways that are impossible to achieve in real life, creating stunning and surreal visuals that transport viewers to another dimension.
The possibilities for new media are also exciting. Virtual real estate can be used to host events and exhibitions that reach a global audience, without the need for physical space or travel. This presents an opportunity for artists, photographers, and other creatives to showcase their work to a wider audience and collaborate with others from all over the world.
MetaMansions also presents an opportunity for photographers to monetize their work. By creating stunning visuals of virtual real estate, photographers can sell their work to virtual property owners, event organizers, and businesses that need captivating visuals for their marketing campaigns. Will Hopscotch Interactive be venturing into the Metaverse as a virtual real estate photography agency? Well, we already tested the waters and had some key learnings, so check out our latest Instagram post on the subject here.
As virtual real estate continues to evolve, it's clear that it will play an increasingly important role in shaping the way we interact with the digital world.
In today's economy commercial brokers and property marketers face the challenge of effectively marketing their properties in a competitive marketplace, and to combat this Hopscotch Interactive has spent the last year supporting their clients with RealtyAds marketing coordination and administration. So in this post we are going to explore RealtyAds, a relatively new media platform for CRE brokers and owner/operators designed to help commercial brokers boost engagement and drive conversions for their properties, and we will list some of the key takeaways from the last year.
Although there are many other platforms that can boost visibility for marketers, RealtyAds is an innovative marketing platform that uses their social media buys across various platforms to showcase properties to potential tenants or buyers and optimizes their client's ad spend through rigorous monitoring and reporting. Via multichannel marketing, this allows brokers to create and customize high-quality media placements, and boosted with the help of agencies like Hopscotch Interactive as media partner and content creator specialists, RealtyAds helps brokers generate more interest in their listings by interacting with all of the great media that we have create for them. This can include both ad copy, photography, and campaign management.
One of the primary benefits of using RealtyAds is that it allows brokers to showcase their properties in an engaging and interactive way. Instead of relying on traditional media such as email marketing, the messages are being placed all over places like LinkedIn, Facebook, Instagram, YouTube, and in their social feeds. And these leads are funneled back to the brokers and their teams as a way to farm for future tenants who are currently active in their geography.
Another key advantage of RealtyAds is that it can help brokers generate leads and drive conversions and tours. By providing detailed information and interactive media, RealtyAds helps to educate prospective clients about the property, answer their questions, and build trust. As a result, clients are more likely to schedule a tour, leading to a higher likelihood of closing a deal.
But how exactly can brokers use RealtyAds to boost engagement and drive conversions? Here are some specific ways that the platform can be leveraged:
Hi my name is Emily Olman and I’m the Chief Media Officer at Hopscotch Interactive, a media services agency I founded in the Bay Area in 2015. Let me share with you some of the things we’ve worked on recently to kick things off…
For the last 7 years we have been pioneering the use of 3D scanning and new media primarily for residential and commercial real estate. We have supported everyone from foundation engineers, helping them efficiently draft as-built plans, to creating extensive marketing campaigns for luxury real estate, and commercial office leasing. During the pandemic our team even used drone photogrammetry to help create a socially distanced Chinese New Year celebration in San Francisco’s Chinatown.
So how did this all happen? When I first started experimenting with reality capture in 2015, something clicked for me. I grew up in a construction family, and my father was a General Contractor and Architect, so being on job sites was a native environment for me, but it had laid dormant for a few decades. Reality capture brought a new way of seeing the world to my life and led me quickly to virtual and augmented reality.
As part of my own explorations on these topics, I have shared my learnings with others via the Hopscotch Interactive YouTube channel, and also as a frequent speaker at conferences such as AWE, Realcomm, and now GeoWeek. I’ve been evangelizing the use of XR now for some time, and have seen its application in many fields from medicine to entertainment, but it has always been the practical applications of XR that have resonated the most with me.
Having created digital twins since 2015, I have developed a sense of pride when I see colleagues producing best-in-class advances with their technologies. Their wins are my wins. Their wins are our wins. Their wins are your wins. And, one of my pet peeves is that whatever the current hype cycle is, it distracts everyone from the actual great work that is being done by the real folks building and grinding on their visionary applications every day.
This past weekend I attended Space Explorers: THE INFINITE, a free-roam VR space walk taking participants 250 miles above Earth onto the International Space Station. And while I was looking down at Earth experiencing something of my own “Overview Effect”, I was reminded that having the ability to see our world in a new way, and to gain a new perspective, such as seeing the earth as a whole planet, is one of the many reasons that XR continues to have such a profound impact on my life. XR is good for many things, but it’s extraordinary at creating immersive environments that can bring a new perspective to projects as a whole, or to illustrate critical elements in impactful ways.
So when you see the media presented to you today, keep an eye out for how many of your projects could be better understood by the ability to present both universal as well as precise mission-critical information with XR.
In a talk I gave this past November to an audience of Real Estate Media Professionals I reminded them all that the first scanned photograph of Russell Kirsch’s infant son Walden in 1957 brought us our first pixel by asking the question “What if Computers Could See the World as We do?”. So in barely a generation, we have seen the advancements of visualization go from a mere pixel, to fully spatial interactive content with 6-degrees of freedom and a semantic understanding of the world around us.
The practitioners of advanced visualizations you will hear from today are also pioneers. Just as the team that sent Apollo 13 to the moon achieved amazing things in the early days of computing, we can all look to what is possible today in the early days of XR as a roadmap towards what it will enable for us in the future. So as Bill talks to you about leveraging digital twin data with AR, or Mark shares how he and his team provide value by animating reality capture, or Sandor and Martin share with you their successes utilizing virtual field visits, and Nic illustrates how XR solutions align teams with remote collaboration, it will become apparent that creating real-world value using XR is something within the grasp of every single person in this room.
But the thing that excites me the most is that nobody here needs to add a marketing spin on it. We don’t need to sell the metaverse to anyone. That’s because enterprise XR applications illustrate that once deployed, all other visualization tools will appear antiquated vis-a-vis the power of utilizing XR to produce actionable results.