HOPSCOTCH INTERACTIVE DRIVING OFFICE LEASING TOURS AND BOOSTING SOciAL ENGAGEMENT WITH REALTYADS

​In today's economy commercial brokers and property marketers face the challenge of effectively marketing their properties in a competitive marketplace, and to combat this Hopscotch Interactive has spent the last year supporting their clients with RealtyAds marketing coordination and administration. So in this post we are going to explore RealtyAds, a relatively new media platform for CRE brokers and owner/operators designed to help commercial brokers boost engagement and drive conversions for their properties, and we will list some of the key takeaways from the last year. 

Although there are many other platforms that can boost visibility for marketers, RealtyAds is an innovative marketing platform that uses their social media buys across various platforms to showcase properties to potential tenants or buyers and optimizes their client's ad spend through rigorous monitoring and reporting. Via multichannel marketing, this allows brokers to create and customize high-quality media placements, and boosted with the help of agencies like Hopscotch Interactive as media partner and content creator specialists, RealtyAds helps brokers generate more interest in their listings by interacting with all of the great media that we have create for them. This can include both ad copy, photography, and campaign management. 

One of the primary benefits of using RealtyAds is that it allows brokers to showcase their properties in an engaging and interactive way. Instead of relying on traditional media such as email marketing, the messages are being placed all over places like LinkedIn, Facebook, Instagram, YouTube, and in their social feeds. And these leads are funneled back to the brokers and their teams as a way to farm for future tenants who are currently active in their geography. 

Another key advantage of RealtyAds is that it can help brokers generate leads and drive conversions and tours. By providing detailed information and interactive media, RealtyAds helps to educate prospective clients about the property, answer their questions, and build trust. As a result, clients are more likely to schedule a tour, leading to a higher likelihood of closing a deal.

But how exactly can brokers use RealtyAds to boost engagement and drive conversions? Here are some specific ways that the platform can be leveraged:

1. By offering clients an immersive experience featuring high-quality media made by the clients preferred vendors (like our agency), brokers can keep them engaged and increase the likelihood of scheduling a tour.
2. Track engagement and performance: RealtyAds provides detailed analytics and reporting, allowing brokers to track engagement levels and measure the effectiveness of their marketing efforts. This helps brokers make informed decisions about how to improve their marketing strategy.

When curated and managed well, RealtyAds is a powerful marketing tool that can help commercial brokers boost engagement, generate leads, and drive conversions. By providing detailed and immersive views of properties or other timely media, RealtyAds enables brokers to showcase their listings in a way that captures clients' attention and inspires them to take action. If you're a commercial broker looking to take your marketing efforts to the next level, RealtyAds is definitely worth considering, so talk to Hopscotch Interactive about our concierge marketing coordination of the RealtyAds campaigns for commercial, industrial, and corporate real estate.