Is 2023 the Year of AI?

For most of 2022 we were all anxiously awaiting the "coming of the metaverse" and this term really rose in our vernacular to be THE term to encompass everything from virtual reality to augmented reality and to even games like Fortnite and Roblox. However, the metaverse remained super problematic for us as an industry, because it felt like an umbrella or catch-all phrase that wasn't going to stand up to the test of time, mostly because it was hard to define and it was reaching for a far-off future to materialize in the form of a Facebook VR headset and immersive social media experience (Horizon Worlds). This is not the metaverse, nor will it ever be something built by a single company, however, just as we were reaching peak hype (maybe cringe?) with the term metaverse,

​OpenAI opened up Pandora's box and suddenly the world would never be the same. This led Emily Olman, Chief Media Officer at Hopscotch Interactive, to invest quite some time exploring the relevance of ChatGPT to the real estate community, and to the integration of AI and natural language systems into things like search and generative AI. It suddenly not only changed the game, but reinvented the entire way that we think about media. So, this is what led to us coming out and stating that 2023 would be the YEAR of AI. You can watch the talk in its entirety here, but it does take some stamina clocking-in at almost 45 minutes of examples and takeaways. Thanks for reading this blog and please get in touch if you would like to chat about any of this, or drop us a note in the comments section! Thanks so much and we hope you have a great New Year!