If you are new to virtual tours, or are wondering why there is something called Matterport 3D and Zillow 3D, you are hardly alone. The names of these different virtual tour offerings sound a lot alike, but they differ vastly in their features!
Over the last several years, Matterport has become the premium virtual tour offering for real estate, but in the Summer of 2019, Zillow launched a competing product to the Matterport 3D virtual tour platform - and named it "Zillow 3D". The Zillow 3D Home Tour is in fact, not at all a 3D tour, but is a series of 360°'s that shot with an iPhone or an iPhone plus 360° camera (for example we use the top of the line Ricoh Theta Z1), and are then manually connected to each other to create a tour flow throughout a property.
Here is what you get with a Matterport 3D Tour:
And with the Zillow 3D Home Tour here are the main differences:
So that's my take on the main differences between the Zillow 3D Home Tour and the Matterport 3D Tour...feel free to comment if you have any questions or want to know more about each tour. Zillow 3D Home Tours start at $150 when booked as a standalone service, or $75 when booked together with other services. Matterport always starts at $250, and is based on square footage.
One final question that I get asked a lot is if I need one or both, and my answer is that standing out on Zillow is often overlooked by agents, and I would definitely not list my own house without putting a Zillow 3D Home Tour on that listing. So, both is the best way to do it, but if the budget is just out there for one tour, then decide what you want to optimize for - the highest fidelity and best imagery in the tour (Matterport), or speed, efficiency, and the most eyeballs on your media (Zillow). It's a tough call, but either way, virtual tours are an essential piece of marketing and not having one is definitely not advised for any listing in the near future!